Books
-
£ 7.99
- Ex Tax: £ 7.99
Two Beats Ahead
Music Biz Innovation - Book - by Panos Panay & R. M.Hendrix
(2021)
Discover what the musical mind has to teach us about innovation in this fascinating book, featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap, and many more.
Musicians may just hold the keys to innovation in business. They don’t think like we do, and in the creative process, they don’t act like we do. It’s no coincidence that some of the world’s most respected creators are also entrepreneurs.
In Two Beats Ahead, Panos A. Panay, senior vice president for strategy at Berklee College of Music, and R. Michael Hendrix, global design director at IDEO, interview some of the nation’s top musicians and business leaders about how they approach innovation differently. They speak with hit maker Desmond Child about the importance of demoing and with industry legend Jimmy Iovine about listening and knowing your audience. Readers will learn the secrets of collaboration from Beyoncé and Pharrell Williams, about “daring to suck” from Justin Timberlake, about the power of reinvention from Gloria Estefan, and the importance of experimentation from Imogen Heap and Radiohead. And they’ll learn the value of finding and producing talent with T Bone Burnett and Hank Shocklee, cofounder of Public Enemy.
A window into these brilliant mindsets, this book equips any entrepreneur or innovative thinker with tools they can put into practice to thrive in an evolving world.
You May Also Like
Eroica : The First G...
Beethoven - Book - by James Hamilton-Paterson
£ 15.99 Ex Tax: £ 15.99
Let The Good Times R...
Small Faces, Faces and The Who - Book - by Kenney Jones
£ 9.99 Ex Tax: £ 9.99
Denmark 1968-1970
Led Zeppelin - Book - by Soren Vangsgaard
£ 13.99 £ 18.99 Ex Tax: £ 13.99
Hipgnosis Portraits ...
Hipgnosis LP Portraits - Book - by Aubrey Powell
£ 49.99 Ex Tax: £ 49.99
The Yardbirds : The ...
The Yardbirds - Book - by Alan Clayson
£ 18.99 Ex Tax: £ 18.99
The Making of Handel...
Georg Friedrich Händel - Book - by Andrew Gant
£ 14.99 Ex Tax: £ 14.99
Who : Their generati...
The Who - Book - by Michael A. O'Neill
£ 9.99 £ 13.99 Ex Tax: £ 9.99
Chapter and Verse - ...
Joy Division/New Order - Book - by Bernard Sumner
£ 12.99 Ex Tax: £ 12.99
The Complete Story o...
Ultimate Guide to Great Reggae - Book - by Michael Garnice
£ 39.99 Ex Tax: £ 39.99
The Rhythm and the T...
The La's / Liverpool 1980s - Book- by M. Badger & T.Peacock
£ 22.49 Ex Tax: £ 22.49
In The Pleasure Groo...
Duran Duran / John Taylor - Book - by John Taylor
£ 13.49 Ex Tax: £ 13.49