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What’s Big and Purple and Lives in the Ocean : The Moby Grape Story
Moby Grape - Book - by Cam Cobb
(2018)
Moby Grape are a genuine cult phenomenon. Their story, a mixture of myth
and truth, is a cautionary tale, a triumph, and a tragedy all at once.
Though they are seen as a symbol of 1960s San Francisco, Moby Grape were
never actually a part of the city s counterculture movement.
Yet they were immersed in it, sharing stages with the likes of Aretha
Franklin, Jimi Hendrix, Sly Stone, and many more. Moby Grape s five
members came together from very different backgrounds, bursting onto the
San Francisco scene in the fall of 1966. With their diverse pedigree,
they were nothing less than musical alchemists, yet they were also
rebels.
Their blending of genres within a tight songwriting
framework contrasted sharply with that of many of their SF peers.
Following the release of the band s debut album in 1967, you could see
everyone from Ringo Starr to Jimi Hendrix sporting a `Moby Grape Now!
button. But in the months that followed, they were dogged by
mismanagement, bad marketing, a scandalous drug bust, and general rock n
roll mayhem.
It seemed like it was all over in 1969, but in
1971 Moby Grape staged rock s first full-on reunion. Since then, they
have fought to retain ownership of their own name, while two members of
the band struggled with homelessness and mental illness. Despite all of
this, they produced one of the best albums of the era, and today they
are heralded by countless luminaries of rock music and rock criticism,
from Robert Plant to Robert Christgau, Tom Waits to Greil Marcus.
Drawing on extensive interviews with the surviving members of the band,
What s Big and Purple and Lives in the Ocean? finally tells the full
story of one of the great cult bands of the 60s.